Kia's New Borrego: Too late to the party?

Kia has finalized the name for its new large SUV now called the Borrego which previously was the Mesa. Personally, I liked the name Mesa better. As you can see from the image, Kia's design is very nondescript.

The Borrego looks like it could be any SUV from a number of automakers. A Bland any brand look seems to be what the designers were looking to Achieve—they succeeded triumphantly.

I find it strange, given the rising gas prices here in America, that Kia would choose now to introduce a big body on frame SUV. Added, the market is already saturated with other brands, and crossover vehicles are steadily eroding sales from full-size vehicles and minivans.

Nevertheless, the Borrego's entry rounds out their offering with a larger hauler above the Sorrento.
I curious to see what people will think of the Borrego.

-A. Carter