Lincoln takes the wraps off its new flagship sedan the MKS. This couldn't have come at a better time for Ford as they are thin on products the public of late have found desireable.The last successful sedan Lincoln had available was the LS which they literally let die on the vine. And of course the Navigator, which in it's chromed up retro redesign killed any remaining DNA from its previous iteration.
We'll talk more in a later post about Fords recent failed retro kick with Lincoln. My first instinct in seeing these photos were a resurrected design theme like the mid-nineties Lincoln Continental look in the bonnet! That's not a good thing.
I think Ford's (lincoln) designers are stuck in a one-note theme, from port windows, to tall ride heights, and a total lack of imagination in interior erogonomics. When does a car company say it's time to go in a new direction. I mean literally replacing its Chief of design!
Trying a mixture of designs from old to new will not move the public to find something genuine in this car. I don't smell a hit...but who knows my nose maybe clogged. Let's hope this new big sedan, based of Volvo's S80 platform will point Lincoln in the right direction.
I think Ford's (lincoln) designers are stuck in a one-note theme, from port windows, to tall ride heights, and a total lack of imagination in interior erogonomics. When does a car company say it's time to go in a new direction. I mean literally replacing its Chief of design!
Trying a mixture of designs from old to new will not move the public to find something genuine in this car. I don't smell a hit...but who knows my nose maybe clogged. Let's hope this new big sedan, based of Volvo's S80 platform will point Lincoln in the right direction.
-A. Carter
Photo source: Autoblog
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